The article reveals that whilst both males and females are generally fairly portrayed, males are portrayed as more dominant when compared to their female counterparts.

The article explores whether male and female characters featured in 'Generations' display the same level of positive behavioural patterns, and tries to establish whether the general image of either sex is in any way denigrated or compromised to the benefit of the other - with a view to stimulate actions in improving the portrayal of both males and females in popular South African television programmes. Making use of the results of an analysis and survey method, the article examines subtle areas of denigration and other negative connotations in the speech, emotions and habits of the characters that are highlighted as displaying typically male or female behaviour. This article evaluates gender stereotyping in 'Generations', South Africa's leading soap opera. Gendered roles, images and behavioural patterns in the soap opera 'Generations' The free AfricaBib App for Android is available here

Generations soap opera